a concept based off the album “imaginal disk” by magdalena bay. "true blue" is your final form, your desired image, the way you dreamed of seeing yourself finally being unlocked. it's the perfect outfit, the perfect age, the perfect career route. "true blue" is a deep-rooted confidence that’s unlocked, yet it’s always been there, it's a destiny. representing this, the entire shoot features a group of freshers' euphoric journey to a night out in london. shoot assisted by freddie whinney